Course curriculum

  • 1

    Preparation & Inspiration

    • 1. Welcome!

    • 2. Reframing sales & marketing

    • 3. Looking to the future & defining growth
  • 2

    Agency Audit

    • 4. The agency audit

    • 5. Clients and revenue analysis

    • 6. Conversion analysis

    • 7. Marketing activity analysis

    • 8. Assets analysis

    • 9. Resource analysis

    • 10. External analysis
  • 3

    Setting Objectives

    • 11. Setting productive objectives

    • 12. Revenue & client objectives

    • 13. Service objectives

    • 14. People & places objectives

    • 15. Profile & reputation objectives

    • 16. Objectives summary

Your course mentor

Lucy Mann

Lucy Mann has worked in agency new business and marketing for 30 years, generating, qualifying and winning new clients, as well as recruiting, managing and mentoring teams. Since launching her consultancy, Gunpowder, in 2012 and by utilising a mixture of auditing, strategic planning, training and mentoring processes, Lucy supports agencies to maximise the return on their new business, marketing and client development efforts. Lucy is a Design Business Association Expert Advisor, a consultant for creative network YCN, a Future Factory training partner and a regular speaker at industry events on the subject of agency growth. In January 2017, Lucy created the Small Spark Theory® podcast to explore how taking a marginal gains approach can help agencies improve their new business performance.